Solera has as a clearly defined strategy to offer different parts of the portfolio to varied and valuable routes into the local market. This has
made ourselves as the overall market leader.

Solera has its focus on the following distribution channels:

• The monopoly is by far our biggest channel in terms of volume and value.
• On trade. We consider the on-trade market to be just as important as the monopoly.
• Off trade retail. Multibev is our route into consumer retail shops.
• Travel retail. Local airports and ferry lines to abroad destination are served by our local sales force.

“Our distribution channels makes us strong and unique”